InMobi Global Study: Mobile media consumption outpacing TV, mobile ads drive...
In prepapration of the first dmexco Night Talks moderation in Hamburg on “Mobile: The new first screen: reach, engage, measure, monetize”, sometimes studies fly into my mailbox which are reaching me...
View ArticleStudy: Consumers prefer mobile apps to mobile websites
After yesterdays moderation of the dmexco Night Talks in Hamburg on “Mobile – The new first screen”, a recent study grabbed my attention this morning. It makes clear that users really are more into...
View ArticleStudy Mobile Search: How it drives activities and conversions online and offline
We all experience on a daily business how mobile devices are changing our world. Mobiles become more and more our shopping companion, and with it mobile search becomes more and more popular to satisfy...
View ArticleFacebook/IDC study finds, email top activity on smartphones
Some say, email is a dead media, some know it is not. At least not on smartphones in the U.S… For American adults email is still the most common activity on smartphones. In the second place comes Web...
View ArticleGen Z: How these users will find trust in your brand
It is one of those generations marketers always try to understand and get their heads around as these young people will significantly define the future of brands: Gen-Z (18-23 years) is changing the...
View ArticleStudy: TV users are multitasking
Consumers are multitasking and using other electronic devices like phones or tablets when watching television. This is the conclusion of a recent third annual Video Over Internet survey of 3,501...
View ArticleSerious Business: Facebook on mobile (Infographic)
Many companies and brands still don’t understand the importance of Facebook and how it gets driven via mobiles. However, some numbers put together by the guys at Qwaya indicate how serious decision...
View ArticleStudy: More than half of consumers globally trust driverless cars
It is one of those iRobot myths coming true probably sooner than we are thinking: Driverless cars. Today, Cisco launched some study results which stated that 57% of respondents got no issues in...
View ArticlePayPal Global Study: Will we have a wallet-free future soon?
Credits: © Piotr Marcinski – Fotolia.comAre you still keen carrying a wallet with you for paying your stuff? I am not. I actually hate it. And I have got my money loose in my trousers very often (not...
View ArticleMicrosoft Study: 40% of employees see a lack in workplace collaboration
The management view of the future workplace is still not yet fully evolved to a real social workplace. The main concerns are still loss in productivity and security concerns which still don’t give...
View ArticleMobile Advertising: Performance gets better, and Google takes 50% of revenue
There are different views on why mobile advertising is performing. However, some new studies might spread some light: one form TNS and one from SessionM which did their study in cooperation with...
View ArticleSurvey: Most CMOs and eCommerce execs lack understanding of the mobile...
Harald Wanetschka / pixelio.deMobile is dividing the marketers world. While some say, it is critical to their business objectives, two-thirds admit that they don’t have a strong understanding of the...
View Article2015: A day in the mobile payment future
We have just recently written about mobile payment and the wallet-free future which Paypal predicts in their study. Now, another nice infographic by the guys from Mobile Payments Today and mobile...
View ArticleThe IBM Traffic Controller App
Traffic is increasing all over the world. But what if an intelligent system could automatically coordinate our roads? We could sleep longer, spend less time in traffic-jams, save money, and would all...
View ArticleMobile & Responsive Design: Hype or Hope? (Infographic)
It is a dream for many people responsible in the developer field: Creating a mobile app once, without the need to amend it for any screen, any device or any audience. Responsive web design is said to...
View ArticleHow Millenials and Baby Boomers can meet half way… or never.
There are many rumors how the Baby Boomers might deal with Millenials (GenY) in the workplace. We have shared some serious advice based on different studies on how Baby Boomers have to see and...
View ArticleGenY… and what kind of bosses they really want
Now, that we have adviced in a funny way how Baby Boomers should not engage with their younger GenY’ers, here comes some serious advice again. The recruiting company Hays has done some interesting...
View ArticleHow mobility will change the future workplace
When I am commuting to work in the morning, I can see more and more people checking their emails on notebooks at the train station, working on tablets on the train, or simply participating in...
View ArticleTravel: The Hyper-Connected Digital Elite (Infographic)
When I am on (biz) travel to see clients, I am very much a cross-platform user. Sometimes, I book and buy from my tablet, then from my smartphone, and less often via my laptop. In the hotel room, I...
View ArticleSuccess: How picturess get more engagement on Instagram
The Philadelphia-based viaul analytics and marketing company, Curalate, states it created algorithms to figure out how more than 30 picture features, like color, lightness or saturation, might effect...
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